22 Sierra Coffee Co. logo

HQ General Manager

22 Sierra Coffee Co.

Vernon, Canada

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150 - 200 Posted: August 14th, 2025

Job Description

At 22 Sierra, we are about more than just coffee. We are about service—both in our community and to our country. 22 Sierra is coffee for members and supporters of our military, veteran, and first responder communities. We are looking for passionate, hard-working individuals to join our growing team at HQ.

Summary/Objective

As the General Manager of our Mount Vernon HQ, you’ll oversee the day-to-day operations of our retail coffee shop, manage our team of baristas, and ensure an outstanding customer experience. This position is hands-on and fast-paced, requiring both leadership and operational capability. You’ll handle scheduling, inventory management, vendor relations, backend POS updates, and assist in hosting local events. This is a part-time, hourly position reporting directly to ownership.

Essential Functions

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Lead a team of baristas, ensuring consistent performance and positive team morale

Create and maintain shift schedules and provide coverage as needed

Build and manage vendor relationships for retail and café supplies

Ensure high product availability through effective inventory systems

Maintain and update POS menus and pricing

Uphold 22 Sierra’s high standards of customer service and store cleanliness

Provide ongoing training and development to baristas

Assist in creating and hosting HQ-based community events

Monitor and report on sales, labor, and cost of goods

Regular attendance is critical to the operation of our business

Job Duties

Greet and engage with customers to create a welcoming, community-focused environment

Serve as a working manager: making drinks, assisting with food, and supporting staff

Drive sales through customer engagement, team motivation, and upselling

Assist baristas with customer issues or shift concerns

Step in to cover barista shifts when needed

Monitor daily financials and product waste

Take direction from and report directly to the owner

Ability to lead by example and foster a positive team culture

Ability to learn and enforce processes and regulations

Strong organizational and time management skills

Excellent communication and interpersonal skills

Dependability, integrity, and professionalism

Basic math skills and understanding of financial tracking

Strong customer service orientation and sales instincts

Knowledge of specialty coffee preferred

Requirements

18 years of age or older

At least two years of food service, coffee, or retail management experience

Barista experience strongly preferred

Food safety manager certification (or willingness to obtain upon hire)

Veteran or family of veteran preferred

Supervisory Responsibility

Yes – directly oversees baristas and shift operations

Fast-paced and high-pressure at times. Must be flexible and available to work mornings, evenings, or weekends as needed by management.

Physical Demands

Frequent verbal communication and in-person interaction

Use of espresso machines, coffee equipment, and POS systems

Reaching, stooping, crouching, and standing for extended periods

Must be able to lift and carry up to 40 lbs

Position Type/Expected Hours of Work

Part-time (~30 hours/week)
Primary schedule: Weekdays from 8:00 a.m. to 3:15 p.m.
Must be available to work or cover any shift (mornings, weekends, closings)

Travel

None anticipated

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of all duties or responsibilities. Management may change duties, responsibilities, and activities at any time with or without notice.

EEO Statement

22 Sierra provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. This policy applies to all terms and conditions of employment, including hiring, placement, promotion, termination, compensation, and training.

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