Influencer Marketing Manager

Job Description

<h3>Job Description</h3><p>Job Description<p><strong>Hiring: Influencer Marketing Manager</strong><br><br>We are looking for an Influencer Marketing Manager to lead our creator and partner programs across platforms like TikTok, Instagram, YouTube and Twitch.<br />You will own the strategy, relationships and campaigns that help us reach new audiences, bring our brands to life through creators and drive measurable results.<strong>Key Responsibilities:</strong><strong>Strategy and Planning</strong><br />• Develop an influencer and creator strategy that supports our overall marketing and growth goals across multiple brands<br />• Identify priority markets, platforms and content formats based on audience insights and performance data<br />• Build always on and campaign based plans for product launches, events and key promotional periods<br />Creator and Partner Relationships<br />• Source, evaluate and onboard creators and digital partners who fit our brand guidelines and target audiences<br />• Manage day to day relationships with creators, agencies, talent managers and other partners<br />• Negotiate deliverables, timelines and fees while protecting brand, legal and compliance requirements<br><br><strong>Campaign Management</strong><br />• Brief creators and partners clearly on goals, key messages and required disclosures<br />• Review and approve content to ensure brand safety and alignment with platform and regulatory guidelines<br />• Coordinate timelines with Social Media, CRM and Design so influencer activity supports wider campaigns<br><br><strong>Performance and Optimization</strong><br />• Track performance of influencer & partner campaigns views, engagement, click through, sign ups or other agreed metrics<br />• Produce regular reports on what is working and what is not by platform, partner and content type<br />• Test and iterate on messaging, formats and partner mix to improve results over time<br><br><strong>Collaboration and Internal Communication</strong><br />• Work closely with Social Media, CRM, Design & Product teams to align influencer activity with content calendars & key events<br />• Share learnings and best practices with the wider marketing team and recommend new opportunities<br />• Provide insights on creator trends, platform changes and player behaviour to internal stakeholders<br><br><strong>Compliance and Brand Safety</strong><br />• Ensure all influencer and partner activity follows platform rules and advertising guidelines, including proper disclosures<br />• Partner with Legal and Compliance where needed to review higher risk campaigns or partners<br />• Monitor live content for potential issues and act quickly if something needs to be adjusted or removed<br><br><strong>Requirements</strong><br />• Bachelor’s degree in Marketing, Communications or a related field, or equivalent experience<br />• Proven experience in influencer, creator or digital partnership marketing<br />• Strong understanding of social platforms and creator ecosystems<br />• Hands on experience managing creator or influencer campaigns from brief to reporting, including contracts, tracking &payments<br />• Comfortable working with data, setting KPIs and using analytics tools to evaluate performance<br />• Excellent written and verbal communication skills in English and strong relationship building skills<br />• Strong organizational skills and the ability to manage multiple campaigns and stakeholders at the same time<br />• Genuine interest in gaming and online communities and an understanding of gaming culture and trends<br><br><strong>Nice To Have (not necessary to apply)</strong><br />• Experience working with influencer or creator platforms and partnership management tools<br />• Experience in performance driven campaigns CPI, CPA, ROAS or similar<br />• Experience in regulated or sensitive industries where compliance and brand safety are important<br><br><strong>Benefits of working with us:</strong><br />• Competitive salary and performance based bonuses<br />• Comprehensive benefits including extended healthcare, dental, vision and disability coverage<br />• Opportunities for career development, growth and advancement<br />• A collaborative and supportive team environment<br />• Company events and on site leisure facilities<br />• On site parking</p></p>