Mar Tech AEP Architect

Job Description

<p><b>Inclusion without Exception:</b></p><p><br></p><p>Tata Consultancy Services (TCS) is an equal opportunity employer, and embraces diversity in race, nationality, ethnicity, gender, age, physical ability, neurodiversity, and sexual orientation, to create a workforce that reflects the societies we operate in. Our continued commitment to Culture and Diversity is reflected in our people stories across our workforce and implemented through equitable workplace policies and processes.</p><p><br></p><p><b>About TCS:</b></p><p>TCS is an IT services, consulting, and business solutions organization that has been partnering with many of the world’s largest businesses in their transformation journeys for over 55 years. Its consulting-led, cognitive-powered portfolio of business, technology, and engineering services and solutions is delivered through its unique Location Independent Agile™ delivery model, recognized as a benchmark of excellence in software development. A part of the Tata group, India's largest multinational business group, TCS operates in 55 countries and employs over 607,000 highly skilled individuals, including more than 10,000 in Canada. The company generated consolidated revenues of US $ 30 billion in the fiscal year ended March 31, 2025 (BS1) and is listed on the BSE and the NSE in India. TCS' proactive stance on climate change and award-winning work with communities across the world have earned it a place in leading sustainability indices such as the MSCI Global Sustainability Index and the FTSE4Good Emerging Index.</p><p><br></p><p><b>Skills and Responsibilities:</b></p><p> </p><p> •Strategy Planning Establishing clear marketing goals and aligning Martech strategies with overall business objectives.</p><p> •Core Martech Functions Executing marketing activities using Martech tools, managing and optimizing campaigns, coordinating advertising efforts, handling program execution, and analyzing performance metrics.</p><p> •Creative and Content Responsible for the creative direction and content production to maintain consistent messaging and brand identity.</p><p> •Campaign Operations Overseeing the oversight and management of marketing campaigns to ensure campaigns are executed on time, within budget, and across the right channels.</p><p> •Marketing Technology Handling the strategic selection, implementation, and long-term maintenance of Martech tools and systems, collaborating with IT and tech architects to integrate technology effectively.</p><p> •These roles ensure seamless integration and effective execution of Martech, maximizing the potential of the tools and technologies used by organizations.</p><p><br></p><p>Tata Consultancy Services Canada Inc. is committed to meeting the accessibility needs of all individuals in accordance with the Accessibility for Ontarians with Disabilities Act (AODA) and the Ontario Human Rights Code (OHRC). Should you require accommodations during the recruitment and selection process, please inform Human Resources.</p><p><br></p><p>Thank you for your interest in TCS. Candidates that meet the qualifications for this position will be contacted within a 2-week period. We invite you to continue to apply for other opportunities that match your profile.</p>