Vice President of Business Development

Job Description

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Founded in 1953 and based in Surrey, BC, OK Tire Canada is the nation’s largest independent tire and auto-service franchise network, with 325+ dealer-owned locations. The company serves passenger, commercial, off-road, and agricultural vehicles, combining local ownership with the national scale of Groupe Touchette’s 45 warehouses. Proudly Canadian-owned, OK Tire is deeply engaged in communities coast-to-coast. Under President & CEO Brian Mielko, the company continues to expand, with revenues exceeding $400M.

POSITION SUMMARY

COMPANY OVERVIEW

Founded in 1953 and based in Surrey, BC, OK Tire Canada is the nation’s largest independent tire and auto-service franchise network, with 325+ dealer-owned locations. The company serves passenger, commercial, off-road, and agricultural vehicles, combining local ownership with the national scale of Groupe Touchette’s 45 warehouses. Proudly Canadian-owned, OK Tire is deeply engaged in communities coast-to-coast. Under President & CEO Brian Mielko, the company continues to expand, with revenues exceeding $400M.

POSITION SUMMARY

OK Tire is seeking a VP, Business Development to accelerate franchise growth, strengthen supplier partnerships, and scale commercial programs that create long-term value for dealer-owners.

The role requires a proven leader in franchise/dealer development, supplier engagement, and field team management—ideally within tires, automotive aftermarket, or related B2B services. Candidates may have served as a VP Business Development, National Sales Director, or GM. This is a high-impact opportunity to shape one of Canada’s most respected automotive brands during a phase of national transformation.

SCOPE OF RESPONSIBILITIES

• Franchise Program Alignment – Promote adoption of corporate tire supply agreements; ensure availability, pricing, and terms align with dealer needs. Build trust, resolve barriers, and strengthen supplier partnerships.
• Franchise Growth & Expansion – Lead the network’s growth from 325 toward 400–500 locations. Oversee market analysis, lead generation, evaluation, onboarding, and integration of new dealers.
• Team Leadership – Direct a team of 10 BDMs and Franchise Development Specialists. Set KPIs, drive consistency with SOPs, and foster a culture of accountability, training, and continuous improvement.
• Product & Program Development – Expand beyond tires into services, accessories, warranties, and other dealer-enabling products. Collaborate with BI, Finance, and Marketing to design, launch, and optimize programs.
• Customer Expansion – Develop national and regional fleet relationships. Highlight OK Tire’s service footprint, consistency, and cost-per-mile advantages. Build long-term partnerships with fleets.
• Supplier & Partnership Strategy – Strengthen existing supplier relationships, negotiate favorable terms, secure co-marketing, and identify new partners to fill gaps and differentiate OK Tire’s offering.

PERFORMANCE MEASURES

• Dealer Program Participation – % of purchases through approved sourcing partners; target 85% compliance.
• Franchise Growth & Economics – Net new stores, franchise revenue growth, retention, and time-to-close.
• BDM Team Effectiveness – Achievement of KPIs, SOP adoption, productivity benchmarks, retention.
• Supplier & Program Development – New partnerships, margin contribution, adoption rates, satisfaction.
• Fleet Expansion – New fleet relationships and revenue contribution from this segment.

STAFF & RESOURCES

Leads a team of 10 Business Development Managers and Franchise Specialists who support dealers nationwide. While experienced, they require clear direction, structured training, and ongoing mentorship.

INTERNAL RELATIONSHIPS

Reports to the CEO and collaborates closely with the CFO, COO, Marketing, IT, and HR to align enterprise priorities, ensure cross-functional execution, and drive growth.

COMPENSATION & BENEFITS

• Competitive salary (~$180K+)
• Annual bonus (20–30%)
• RRSP matching
• Healthcare plan
• Vacation & holidays

LOCATION

Ideally based in the Greater Toronto Area given proximity to major franchise markets and suppliers. Travel ~50% nationwide; limited time required at HQ in Surrey, BC.

CANDIDATE PROFILE

Experience Base

• Tire/Automotive Aftermarket – Strong knowledge of product lines, service models, and supplier programs. Fleet, agriculture, mining, or logistics exposure a plus.
• Franchise/Dealer Development – Track record in recruiting, onboarding, and scaling distributed networks. Balance national strategy with dealer autonomy.
• Supplier & Program Development – Skilled in negotiating rebates, pricing, co-marketing, and program design for independent networks.
• Team Leadership – Experience leading dispersed BDM/Territory teams, setting SOPs, KPIs, and performance routines. Strong in hiring, coaching, and retention.
• Cross-Functional Acumen – Proven ability to work across Finance, Marketing, BI, and Ops, using CRM/data to drive strategy and execution.

Personality Profile

• Relationship-Oriented Leader
• Strategic Operator
• Team Builder & Motivator
• Commercially Curious
• Resilient & Adaptable
• Entrepreneurial Mindset
• Data-Informed Decision Maker
  

Seniority level

• Seniority level

  Executive

Employment type

• Employment type

  Full-time

Job function

• Job function

  Business Development and Sales

• Industries

  Automotive

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