Job Description
Position Overview
We are seeking a strategic and hands-on Ecommerce Manager to take ownership of ecommerce across our brands. This is a high-impact role:
- Over 90% of company revenue flows through our ecommerce websites
- You will directly influence the experience of 15,000+ online customers every year
- You will oversee and optimize the journey behind 500,000+ online orders annually, shipped across Canada and the United States.
In this role, you will not only optimize key metrics like conversion, average order value, and repeat purchase rates — you will shape the digital engine that powers our business. Reporting directly to the Chief Revenue Officer (CRO), you will collaborate cross-functionally with marketing, development, design, and content teams to deliver measurable growth.
Key Responsibilities
- Manage and oversee end to end digital processes from account creation, purchase to post-sale
- Own ecommerce KPIs including traffic, conversion, average order value (AOV), repeat purchase rate, and average annual spend
- Develop and execute strategies to:
- Increase conversion and average order value
- Launch and manage cross-sell and upsell campaigns
- Collaborate with teams such as marketing and development teams to enhance the customer journey and optimize onsite experience.
- Manage integrations with Salesforce, Magento, Klaviyo, and other ecommerce tools to improve efficiency and performance tracking.
- Analyze performance data and generate actionable insights to drive continuous improvement.
- Prepare and present ecommerce performance reports to senior leadership.
Key Qualifications
- 5+ years of experience in ecommerce management (B2B or B2C)
- Proven ability to grow online revenue through conversion optimization, AOV lifts, and retention programs.
- Strong analytical and problem-solving skills with experience using ecommerce analytics tools.
- Demonstrated ability to manage projects cross-functionally with marketing, design, and development resources.
- Experience with Magento, Salesforce, and Klaviyo is an asset.
- Strong written and verbal communication skills.
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